Rob Bailey Communications : Hit Of The Month

NutriSystem, Inc
First For Women
October 17, 2005

The most effective means of generating consumer interest in diet programs is to see the success of other people. We are constantly pitching B&A's (before and after stories) to media to highlight the efficacy of the NutriSystem program. This month's feature story in First For Women is a tremendous placement for reaching NutriSystem's core target audience -- Women 25-54.